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The goal of any web site, first and foremost, is to attract visitors and provide them with real value. This holds especially true for real estate web sites. Real estate sites that lack functionality or meaningful content typically underperform, and can lower your web site’s visiblity and return on investment. This is something we have long understood, and that is why the first of BrokerIDX’s three-pronged approach focuses exclusively on the end-user experience. The goal is to provide your visitors with a profound and meaningful experience that will encourage them to make your web site their first stop when searching for real estate online. This is acheived in three key ways:
BrokerIDX begins with a blend of aesthetics and branding continuity. We incorporate the uniqueness and individuality of your firm into a custom design intended to leave a pleasant and lasting impression on your visitors. You are a market leader, and our goal is to ensure that your web site delivers this message in a way that further strengthens your brand in the marketplace. Our attention to design does not stop there, however. It extends into the functionality and usability of your web site.
BrokerIDX features powerful search controls designed around the way users typically search for real estate online and wrapped in an aesthetic user interface designed specifically to match your corporate branding. This intuitive design allows users to find the listings that interest them quickly and in a manner that is both familiar and easily understood. What’s more, this approach allows you to offer a multitude of search methods and filters, from a simple MLS number search, to searching listings by school district, to finding listings with fireplaces. Users can see a list of all their results, or have all their results displayed on an interactive map, thereby allowing them to see all available listings within their given search area. BrokerIDX is designed to accommodate the broadest range of prospective users thereby maximizing your opportunity to convert visitors to clients.
BrokerIDX allows users to interact with your company in both direct and indirect ways through the use of powerful search and marketing tools. For instance, users that create a free account on your BrokerIDX web site can save customized searches, and receive daily or weekly emails of listings that match their custom search parameters automatically. This an easy and effective way for users to stay informed of real estate that might interest them. What's more, this tool can also be used by agents to create searches for their clients based on their clients' needs, thereby providing agents with another marketing tool that can provide a more "personalized" experience to their clients.
, please contact on of our sales reps at info@brokeridx.com, or call (910) 392-9887 or toll free (866) 850-8687.